The agency
De PersoneelZaak develops attractive employer brands for companies and organizations. Subsequently, we generate exposure to the right talent pool. Key words in this process are positioning and navigation. The time of traditional, broad-based theme campaigns and recruitment ads is long past. Like other markets, the labour market requires brand activation and open brands allowing target groups to engage in interaction.
We respond to this need by developing contemporary alternatives – or additions – to television or print campaigns, such as interactive games, series of high-profile recruitment events and activities, or online tools. Creativity is the basis for all of our campaigns. Success is not determined by technology or the medium applied, but rather by the power of the concept. This vision is the drive behind campaigns that carry the typical PersoneelZaak signature.